By Harlen Leonard
Actually, all of these videos have been causing a bit of a fuss, but The What I See Project team has fallen in love with this campaign.
The video below shows a group of young girls rebelling against stereotypical ‘girly toys’ (we even see a pair of ballet pumps get nailed to a skateboard to improve balance) and storm the ‘pink aisle’ of a local toy shop. I’m particularly impressed by their ‘Not Just a Princess’ T-shirts covered in dirt and grease.
The advert comes from GoldieBlox, a toy designed to get girls interested in engineering, and clearly shows that gender stereotypes need to be a thing of the past. This video is hilarious, full of emotion, and reminds me of being a young pink-hating girl!
The GoldieBlox YouTube description reads: “The odds are against us. We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie. Convention says that engineering toys for girls are a ‘niche’ for the affluent and for the Internet. Together, we must prove convention wrong.”
I, for one, think that this advert and toy could not have come sooner.
BlondieBox gives young girls a chance to explore engineering at an early age. At last! A toy and advert for all the girls that hate the ‘pink toy aisle’ and prefer protective goggles over Barbie-branded sunglasses. Hurrah!